Persistent Widow and Friend

There is the story in the Bible about a persistent friend who stands outside his neighbours house a pleads for food. I think the moral of the story, is to be persistent with God. To keep praying, to keep asking Him for goodness etc etc.

But I wonder if there is a place for being persistent with our friends, neighbours and family about the good news of the Gospel.

Yes, I know at one point Jesus tells his disciples that if people don’t accept their message, they should ‘shake the dust from their sandals and move on’.

But, is there also a time and a place for being persistent? To continue offering past the initial objection?

I heard a priniciple recently from the controversial Jordan Peterson, who explained that most people only have a handful of objections to ideas. If you can get past those, most people will “give in”.

One website backs this up: 80% of non-routine sales occur only after at least 5 follow ups. But despite this statistic, 44% of salespeople give up on a prospect after hearing ‘no’ just once. After 4 objections, 92% of salespeople have fallen by the wayside. By combining these numbers it can be reasoned that the 8% of salespeople who continue to follow up after hearing ‘no’ 4 times will be rewarded with 80% of non-routine sales, which only occur after 5 follow-ups.

I know our job isn’t impersonal salesmanship. And that our friends and family are not customers. But, don’t we have something more valuable than new hoovers, beauty products and subscription package? Is it not worth sticking around past the sub-standard knee-jerk reactions & “4x objections”, and see what happens beyond this.

This won’t be the case for every friendship, conversation and relationship. However, the ones we have with people we care about can probably handle a bit of loving-persistence.